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ICP detection
Find the ICP hidden in your wins.
Revic learns from your revenue history and today's market to reveal the accounts, pains, and patterns that define your real ICP.
Run 100 accountsNorthstar Financial
Enterprise productivity motion
The problem
Your ICP should come from wins, not assumptions.
Firmographic filters describe companies that look similar. They do not explain which buying conditions make your company unusually likely to win.
Who do we win?
Firmographic similarity does not reveal the buying conditions behind your actual wins.
Why do we win?
The reasons stay scattered across outcomes, calls, objections, and top-rep judgment.
Where does it apply?
One static ICP cannot account for different products, segments, and sales motions.
The resultTeams target a broad market while the highest-converting conditions remain hidden in revenue history.
The Revic answer
An ICP your team can recognize and act on.
Not another signal, score, or research task. A clear answer with the evidence and work required to act.
The conditions that create fit
Company traits, pains, initiatives, technologies, and buying constraints tied to actual outcomes.
What disqualifies an account
The policies, architectures, priorities, and buying behaviors that make a win unlikely.
The accounts that prove it
Letter-graded accounts with the evidence behind every match.
Northstar Financial
Enterprise productivity motion
The Revic difference
Your tools give reps data. Revic tells them what to do.
Intent, contact data, CRM history, playbooks, and outreach tools each answer one part. Revic puts the account together, applies how your company wins, and gives the rep the account, reason, and next move.
Intent dataContact dataCRMPlaybooksOutreach
+Connect the dots. Interpret the evidence. Build the work.
Living account context+Collective revenue memory+Your customer lens
WhatAccountWhyEvidenceHowPlayActionReady
Complete
Public, private, engagement, intent, and GTM activity resolved into one account view.
Customer-specific
Your products, history, proof, playbooks, positioning, wins, losses, and constraints.
Contextual
Real pain, timing, stakeholder ownership, buying readiness, and reasons not to work the account.
Explainable
Every priority includes the evidence, advantage, people, risks, and recommended move.
Current
New engagement, outreach, meetings, and account changes continuously update the answer.
How Revic does it
One living account context. Continuously applied.
Revic connects what is true about the account, everything your company knows, and the patterns behind your wins. Then it keeps that understanding current as the team acts.
Revenue outcomes
Wins, losses, velocity, deal size, objections, and expansion patterns.
Resolves intoWinning cohorts
Buying conditions
Pain, initiatives, technologies, constraints, people, and timing.
Resolves intoCausal patterns
Your lens
Products, proof, playbooks, positioning, and the conditions you cannot win.
Resolves intoYour real ICP
Frequently asked
The short answers.
01What data does Revic use for icp detection?
Revic combines live account context, your history with the account, and the winning patterns inside your revenue history. For this use case, that includes revenue outcomes, buying conditions, your lens.
02How is Revic different from the traditional approach?
Firmographic filters describe companies that look similar. They do not explain which buying conditions make your company unusually likely to win. Revic resolves the evidence through your company's products, proof, constraints, and way of winning before it recommends an action.
03What does the team receive?
An ICP your team can recognize and act on. The output includes the conditions that create fit, what disqualifies an account, the accounts that prove it, with the evidence behind the recommendation.
See Revic on your accounts
Put icp detection to work.
Run 100 target accounts through Revic. See which deserve your team, who matters, and the first moves to make.
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